Marketeers; not innovative, incompetent and marginalized?

The critisism on the marketingdiscipline is rather harsch. Mostly by marketeers themselves on events and seminars. Philip Kotler himself for example warns marketeers to think more in shareholder value and that they should be judged on return on investement of their brandcampaigns. Marketingconsultant Paul Postma even said (2006); " it has shown commercials aren't effective but still we marketeers keep supporting it because we love to show them of to each other, and you never know it might become a hit! And if not its always good for branding. All with all this issue comes down to the fact the business is run by money and not by creativity. markeeters should focus on innovation and creativity instead of assigning ad and promotion budgets.