increasing involvement of media buying agencies

This is not a cross-promotional deal between 20th century fox and HP. The media buying agency, who is handling both parties, thought it was a fun opportunity and they made it happen.

tattoos gone bad

Damn! what people do to get some attention nowadays.

"TAKI 183"

Playing this always mind sharpening game that's called; "the big name game" (what would be the name of my future company(advertising, branding etc.) and came up with 'TAKI 183". TAKI 183 is one of the originators of New York graffiti. He worked as a foot messenger and would write his nickname around the New York streets that he daily frequented en route in the late 1960s and early 1970s. On July 211, 1971, The New York Times ran an article about him on the front page of its inside section, titled "Taki 183" Spawns Pen Pals. TAKI 183's newspaper fame spurred competitive tagging in NYC as his tag was being mimicked by hundreds of youth across the five boroughs. In this he became the inititiator of "tagging". Considering my roots in graffiti I like this story and it underlines my mission of combing art and innovation in the advertising business, what do you think is it contagious?

satisfaction, a classic music video

If this would have been a joint venture product placement deal with BRAUN machines it would have been brilliant, anyway great video

My latest project

I am very proud to be able to present work this of this standard. All in all you could consider this project as a very special one. A project that characterizes itself because of its genuine ambition and passion for our profession. Due to the motivation and believes of all the parties involved (the Rotterdam Agency, the photographer, our management at McCann) we have been able to realise this extraordinary idea. With a minimum amount of costs we have been able to execute it in a professional way and only because all the people that have been working on it believed in the “bigness’ of the idea and had been able to think out of the box.

Strategy

The fashion World is a competitive one. It’s an arena dominated by fanciful trends and styles. It’s hard for a brand to remain true, either to your believes or to your roots, while trying to innovate or even more dangerous while looking for a larger audience. In the field of street-wear you see “formal urban wear” as an attempt to build the bridge between the more general fashion movements and the from origin diehard extreme sports scene. In general the street-wear section is having difficulty dealing with its roots in a fading popularity of skateboarding, BMX-ing and skating and is trying to explore new ways of defining their scene mostly done by focusing on styles inspired by ‘street music’.
This idea on the other hand tries to build the bridge not by defining another short termed trend but by pointing out this difficulty with a simple joke. This idea combines the extreme sports scene as well as the street fashion one in an ironic and witty way, so bring two apparently different worlds together.

Target Group

Individuals that can make up their own mind. People who refused to be pigeon holed. Fun loving urban professionals either with roots in the skate scene or not.

mexican graffiti

just came back from guadalajara, the second biggest city in mexico and discovered graffiti has a slightly different role there. All walls are covered with hand painted ads and logo's. Instead of the neon signs and abri's we know they have coloured there houses with handpainted pieces of art. Too bad the collectors book was sold out but if you want to check more of these pieces go to this website. http://www.sensacional.com.mx/default2.htm.