donderdag 17 december 2009
dinsdag 1 december 2009
woensdag 25 november 2009
social media flavored with genuine home-grown bullshit
http://thebrandbuilder.wordpress.com/2009/09/24/calling-foul-on-bogus-social-media-experts-again/
dinsdag 24 november 2009
vrijdag 20 november 2009
zaterdag 14 november 2009
woensdag 11 november 2009
donderdag 29 oktober 2009
maandag 26 oktober 2009
future business models!
http://www.ponoko.com/photomake/
(the world's easiest making system-ikea beware!)
http://www.blurb.com/
(bookmaker site-any publisher beware!)
zondag 25 oktober 2009
95% of people are sheep
Have you ever arrived somewhere and wondered how you got there? Scientists at the University of Leeds believe they may have found the answer, with research that shows that humans flock like sheep and birds, subconsciously following a minority of individuals.
Results from a study at the University of Leeds show that it takes a minority of just five percent to influence a crowd’s direction – and that the other 95 per cent follow without realising it.
The findings could have major implications for directing the flow of large crowds, in particular in disaster scenarios, where verbal communication may be difficult.
“There are many situations where this information could be used to good effect,” says Professor Jens Krause of the University’s Faculty of Biological Sciences. “At one extreme, it could be used to inform emergency planning strategies and at the other, it could be useful in organising pedestrian flow in busy areas.”
Professor Krause, with PhD student John Dyer, conducted a series of experiments where groups of people were asked to walk randomly around a large hall. Within the group, a select few received more detailed information about where to walk. Participants were not allowed to communicate with one another but had to stay within arms length of another person.
The findings show that in all cases, the ‘informed individuals’ were followed by others in the crowd, forming a self-organising, snake-like structure.“We’ve all been in situations where we get swept along by the crowd,” says Professor Krause. “But what’s interesting about this research is that our participants ended up making a consensus decision despite the fact that they weren’t allowed to talk or gesture to one another. In most cases the participants didn’t realise they were being led by others.”
zaterdag 24 oktober 2009
unknownlab
A very respected collegue of mine has recently started his own business, I think he is brilliant. Tom van Daele, 28 years old became a creative director at Chiat/Day in Los Angeles, is now starting his own agency. Unknownlab. www.unknownlab.com. :" We will send innovative ideas into the world, that will make people talk" . A first example of their work is http://www.cardsofchange.com.
maandag 12 oktober 2009
Awesome development
Momedia, a independant publisher in The Netherlands is responsible for 100% travelguides. A well designed and written guidebook to get your way around quikly in every city that is worth visiting. They are forerunners on cross medial thinking and have recently published a travelbook that comes with a CD-rom. You can upload that CD on your TOM TOM. Your Tom Tom than will be able to function as a hotspot guide to tell you how to get to that brilliant local restaurant or that amazing sightseeing spot wherever you are. In the moment they are developing a application for the I-pod. Can't wait to see more and more important I can't wait for them to do a version on Rotterdam!
donderdag 27 augustus 2009
woensdag 1 juli 2009
woensdag 25 maart 2009
donderdag 12 maart 2009
Innovate now!
Innovation is inevitable. A wholy must, definitely in these times of recession. The website INNOA describes a interesting method to innovate your company, to become connected as a organisation, check the link for this Wheel of innovation: www.innoa.eu/wheel-of-inovation.html
maandag 2 maart 2009
vrijdag 13 februari 2009
Marketeers; not innovative, incompetent and marginalized?
The critisism on the marketingdiscipline is rather harsch. Mostly by marketeers themselves on events and seminars. Philip Kotler himself for example warns marketeers to think more in shareholder value and that they should be judged on return on investement of their brandcampaigns. Marketingconsultant Paul Postma even said (2006); " it has shown commercials aren't effective but still we marketeers keep supporting it because we love to show them of to each other, and you never know it might become a hit! And if not its always good for branding. All with all this issue comes down to the fact the business is run by money and not by creativity. markeeters should focus on innovation and creativity instead of assigning ad and promotion budgets.
maandag 5 januari 2009
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