Last week the Forresters Consumer Marketing forum 2007 started in Barcelona. Forrester spoke about social networking and according to Forrester the 5 important strategies to get advantage from these networks are:
- Listening
- Talking
- Energizing
- Supporting
- Embracing
A open door I would say, but the examples given are refreshing. Like the Stormhoek case to prove the point of Talking. An African wineproducer sended wines to influentail bloggers with the request to have an opinion about them. It has been very succesfull, if you want to read more about the case check http://www.emarketingblog.co.za/2007/05/graham-knox-stormhoek-case-study.html
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